Once you know what your brand is, you need to engage in activities that allow for the communication and promotion of your brand to strategic publics who know about, can conceive, and can give you access to hidden opportunities.
In this chapter, we delve into specific strategies that allow you to communicate your brand to decision-makers. The strategies and tactics contained below are all significant elements of networking. But it all starts with asking questions.
Why do we ask questions? What does it signal to the party to whom we address our questions? It demonstrates that we are hungry for knowledge and thirsty for information. It shows we want to improve ourselves and our skills and to seek out new means for solving problems. In sum, when you ask a question, you establish that you are a success: Successful professionals continuously look for opportunities to advance their trade and knowledge base so they can improve their skills, expand their problem-solving abilities, increase their productivity, improve and advance their organization, and ultimately experience bliss in the process. Successful people remain successful by remaining inquisitive.