Neuro-Linguistic Programming for Change Leaders

8    Building the case for change

Introduction

This chapter will address a significant aspect of change leadership which involves building the case for change (McCalman & Potter, 2015). Throughout this chapter I will review NLP analytical models that can support traditional change management tools. The process for building the case for change usually involves analysis of the key change drivers that the organizational leadership has become consciously aware of. This analysis speculates on the influence these change drivers will have upon the organization. The case for change tends to be loosely or tightly built around this analytical process. The major flaw in this process is that it tends to be conducted in isolation by senior managers and ...