A principle of NLP is the idea that ‘the meaning given off is the meaning received’, which means that we may think we know what we mean when we communicate; however, we do not know what our audience think we meant and how they construct their maps based on our utterances. Thus, we need a model of communication that operates with these facts. NLP provides such a comprehensive model. When one is leading a change project, one is always involved in sense-making work. Alvesson and Sveningsson (2015) employ the useful metaphor of everyday reframing to explain the function of change leaders at work. In their model, change takes place because of a negotiated discourse between people, through which reality is framed ...

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