Neuro Web Design: What Makes Them Click?

2Wanting to Belong: The Power of Social Validation

HAVE YOU EVER attended a church or religious service that was not one that you were used to? It might have gone something like this. You weren’t sure what was going to happen next. People were responding or praying or singing or chanting in what seemed like a foreign language. They seemed to be sitting, or standing, or kneeling at various cues. You surreptitiously stole glances at everyone around you and tried to imitate what they were doing. If everyone stood up and put a paper bag on their heads and turned around three times, you probably would have looked to see where your paper bag ...