7Building Commitment—We Want to Think We’re Consistent
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SOMEONE KNOCKS on your door. You recognize him as a kid from your neighborhood. He is selling popcorn as a fund-raiser for a club he is a member of at school. The club is trying to go to the state convention. How do you react? It depends on the story, or persona, you have of yourself when it comes to topics such as school, fund-raising, and your relationship to your neighborhood. Here’s one story you might relate to:
“I’m a very busy person. When I’m at home I want to relax, not get bombarded with people at the door selling things. I don’t ...
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