9Afraid to Lose—How Fear of Loss Trumps Our Anticipation of Victory
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IMAGINE THAT YOU are a freelance graphic designer. You get a call from Sam Mullins, who owns the Mullins car dealership empire in your city. They have several large and successful car dealerships. He wants you to take over his account and provide all the graphic design work for all the car dealerships. It’s a lucrative opportunity.
But it also turns out that Sam Mullins has been the enemy of your best friend for years. There is a feud between them that goes back to high school. Do you move forward with the meeting with Mullins and risk ...
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