neuroAI

CHAPTER 7The Senior Brain and What It Prefers

For a full generation, our society has been fascinated by the mature and senior generation – its music, its economic power.

It has been not only the largest cohort, but arguably the most impactful.

Modern neuroscience has plumbed the depths of the senior brain (Knight 2018) and, as this generation matures, provided insights that can guide marketing campaigns to success.

In this chapter you will gain a broad understanding of the dynamics that drive the senior mind, and their implications for everything from new product introductions to brand loyalty, and more.

You will learn the importance of memories, music, fragrance, clarity, simplicity, and a whole host of other factors that should be called upon to market to the senior generation. You will also learn how to harness the power of GenAi to connect meaningfully with seniors.

While most of the effort is currently spent today on figuring out how to talk to “Gen‐Alphabet Soup,” not enough effort is spent on understanding how to understand, appreciate, and communicate effectively with those that gave birth to the young ones – seniors.

Incidentally, seniors have incredible spending power. GenAi allows us to address this “age gap” and find respectful and potent ways of communicating with this incredible audience. This chapter in a way is dedicated to all our parents and grandparents, without whom we would not be where we are today.

Keep It Simple – and Focused

With an ever‐expanding ...