neuroAI

CHAPTER 10The Consumer Experience

The brain loves compelling experiences.

Experiences that were incredible. Memorable. Awesome. Just an utter pleasure.

Remember that old saying, “It is not what they said, but how they made you feel.” It is all about how we felt about that experience.

But what then is a “great experience”? Is there a way the brain defines it?

In this chapter we parse what a great experience is and how to use GenAi to create it for consumers at every touchpoint. Whether it is a humble chatbot, a complex kiosk interaction, or a healthcare condition management application trying to create a superior interactive experience, the foundational principles are the same.

It is important that we teach algorithms how to create superior experiences that appeal to us. The experiences create habits, and create compelling desire to experience it again. Habit creators, chatbot makers, and human‐machine interaction creators, take note.

Information – What Matters Most?

In a world saturated with information, deciphering the essence of a product or an experience seems like a monumental task. For marketers, crafting a compelling narrative has long been the key to captivating hearts and minds. Yet, a singular metric often steals the show. Neuroscience explains the human brain's desire for simplification – our cognitive tendency to reduce complex data to its most fundamental components for easier processing. This preference for simplicity is evident in the psychological concept known ...