September 2024
Intermediate to advanced
304 pages
10h 32m
English
Content preview from neuroAI
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CHAPTER 12trendGPT – Discover Trends and Product Innovations Using neuroAi
Despite a cottage industry of experts who claim expertise in forecasting trends, the ability to see over the horizon remains an elusive, even mysterious goal – until now.
We all had to have a bit of faith and grab a bucket of popcorn to watch the movie of the future.
The advent of AI has brought unprecedented power to the art of trend identification and by extension, product innovation. It has made it a science – and one that you can master. Combined with the vast storehouse of knowledge that is modern neuroscience, AI is offering the capability to identify emerging trends before the competition. That extends out to specific geographies and demographics.
Gaining a grasp of this innovation phenomenon will be the key to business success going forward.
Begin with a Big Bang: Start with the Consumer – Profile, Needs, Irritants
The first step toward innovation is to begin with the consumer. Translate a simple definition of the consumer into a detailed sketch based on age, gender, country, and culture.
Delve into nonconscious data such as the elements found in songs, movies, and TV shows to create a compelling portrait of the consumer.
GenAi algorithms can be fed simple consumer descriptions from which the salient descriptive elements of the consumer are derived from the nonconscious corpus related to the consumer. A detailed description of the archetypes, hopes, dreams, and desires of the consumer are ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.