CHAPTER 14fragranceGPT and flavorGPT – neuroAi‐Powered Design of Fragrances and Flavors
The typical scenario today.
Brand leader invites one of the four big fragrance providers to create something new for the Gen Z consumer.
Consumer is a young, hip woman in financial services in Manhattan.
Fragrance company comes back after three months and recommends top notes of patchouli, lime, and jasmine, middle notes of rose and orange, and base notes of cedar and sage.
When asked how they leaped from GenZ woman in Manhattan to patchouli, lime and jasmine, and if they could provide a transparent path and reasoning, the fragrance company responds, “Trust us, we've done this for years. We have perfumers in Paris who do this for a living. (Don't you dare question us.)”
When asked if we can have the formula for the fragrance, they say, “Trust us, you don't want it, just license it from us. (Haha, we won't give it to you.)”
The same drama happens with flavors.
The question in everyone's mind that nobody has the courage to articulate, “Excuse me, but why exactly should we trust you? You have shown us nothing about your methods and have not shared your reasons.”
The Gustatory Complex – What Makes Life Worth Living
For many people, the hardest part of getting COVID was not the illness but the loss of taste and smell. Our senses guide us through a world filled with desires. Seeing, smelling, or hearing something can instantly remind us of past experiences because of how our brains store memories. ...
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