neuroAI

CHAPTER 15musicGPT – Extract Emotions in Music and Generate Original Music

Music activates a whole series of neural pathways in the brain, especially those related to emotion and memory, among others, largely bypassing circuits involved with language.

That alone explains the fundamental power of music to evoke our emotions and summon happy memories of music that we have heard.

The soundtrack of our lives begins at an early age, and continues through life.

This chapter details how the brain processes music. Just as importantly, it discloses how marketers can – and should – use music as a strategic marketing mechanism. It outlines how GenAi can partner with neuroscience to make music applications even more evocative and memorable.

The Melodic Mind: Harmonizing Marketing and Neuroscience

Visualize the intricate and ever‐changing network of neurons in the brain, comparable in complexity and dynamism to a symphony orchestra. Every section, including brass, strings, and percussion, contributes to the creation of something that exceeds the combined value of its individual components. In this intellectual symphony, music serves as a unifying element that intertwines with the cognitive and emotional aspects of the mind. Neuroscience has long acknowledged the distinctive ability of music to concurrently activate numerous brain locations, which becomes particularly evident in clinical studies of aphasic patients – individuals who experience difficulties with speech production and understanding. ...