neuroAI

CHAPTER 17scriptGPT – Writing Entire TV Shows, Plots, and Dialogue

What sells a script?

How does a pilot become a network success?

What takes a genre film to box office stardom?

The key, of course, is audience appeal.

That mysterious, unpredictable alchemy of words and music and characters and plotlines and more that can produce an often unexpected hit.

In this chapter you will gain the knowledge and the tools to create filmed entertainment that strongly attracts and retains viewers as well as the neuroscience behind the process.

You will also learn how GenAi can supercharge the creative process – as a partner, not a replacement.

The Persona Palette: Neuronal Narratives in Archetypal Depictions

The exploration of character archetypes in storytelling is no mere writer's concoction; it is rooted in psychology and the neural processes of the human brain (Jung 1959). Swiss psychiatrist Carl Jung first theorized the concept of archetypes, which he believed were universal, archaic patterns and images that derived from the collective unconscious and manifested in individuals across cultures. These character molds have been integral in narratives throughout history, from ancient mythologies to modern cinema. The recognition of these archetypes taps into deeply ingrained neural circuits within our brains, eliciting an instinctive response from the audience.

Neuroimaging studies reveal that when we observe a character that fits neatly into an established archetype, certain brain areas ...