neuroAI

CHAPTER 19buzzGPT – Drive Virality through neuroAi

In this age of social media, one of the most highly praised and sought‐after phenomena is “going viral.” GenAi has the algorithmic power to create viral content by selectively embedding the techniques outlined in the chapter.

The multiplier effect can be enormous.

If your brand is lucky enough to win in this rarefied online lottery, buckle up.

It's going to be one heck of a ride.

But creating, or even forecasting, posts that go viral remains in the realm of the unknown.

Until now.

In this chapter, neuroscience pulls back the curtain on how and why online material achieves escape velocity and explodes into virality. You will learn the mechanisms in the mind that reward material the viral crown. You will understand the specific key elements that help drive virality.

When you finish this chapter, you will have the knowledge and the tools to significantly improve your brand's chances of breaking out.

Unique Motion, Novelty, Error, and Ambiguity

Virality is the dream of every marketer. Content is so compelling that you just have to share it – content that boosts the perception of oneself to our peers or to those that matter. It is abundantly clear that virality is about self, and the emotions we can spread.

How exactly does one tell a GenAi algorithm, “Give me content so awesome that humans will want to share it, talk about it, create talkability with it”? Talkability has to do with extremes, and that makes things go viral.