NeuroInvesting: Build a New Investing Brain

CHAPTER 9

Expressions of Instincts

ARE YOUR INSTINCTS UNDERVALUED?

To make decisions as investors, most instinctively look for information, knowledge, recommendations, and advice from outside sources. Many are used to paying for such advice, reports, and knowledge.

A great deal of intrinsic knowledge and value may be discounted or simply not used. Twinges, hunches, self-knowing, and sensing are often the last methods to be considered if relied upon at all.

Yet your instincts are your very own unique asset and ammunition that you alone have access to, in order to outperform others. This chapter passes over the issue of “why” your instincts can help you, addresses the “how,” and warns of “what” not to do in order to elevate the best intrinsic advise in your investing journey.

A Culture of Anti-Instinct

We live in a culture that extols intellect.

But for centuries philosophers and psychologists, and more recently neuroscientists as well, have been fervently debating, researching, and postulating that there is more than intellect involved in great discoveries.

Thanks to the enthusiasm of researchers who push the limit of what is knowable, more and more evidence is being gathered to prove this hypothesis. We are more than our intellect.

We now have more understanding of our whole three-in-one brain than ever before. Advancement in technologies is an impetus. Understanding built on past work and research is another plus. Science is now building on this momentum built upon over the centuries ...