Neuroscience and Entrepreneurship Research

5 Fitting themes

DOI: 10.4324/9781003057109-8

A brain-driven approach to entrepreneurship can and should be used to address questions that cannot be easily assessed with conventional methods. For instance, what goes through the brain of an entrepreneur who sees an opportunity, seizes it, or employs bricolage? How quickly do entrepreneurs sight opportunities? (Hoskisson, Covin, Volberda, & Johnson, 2011), How can entrepreneurs’ cognitive performance be improved? How can students’ entrepreneurship education be improved?

These are the kind of questions that match the entrepreneurs brain era. This section provides a first look at some, but not all, of the entrepreneurship hot topics that could be investigated using a brain-driven perspective. ...