6 The function of emotions on entrepreneurial decision-making
This section provides an empirical illustration of the application of a brain-driven methodology to a current research gap in the field. Using electroencephalography and the event-related potentials technique, the experiment was conducted for the first time to investigate the relationship between emotional word stimuli and decision-making. The following section describes the experiment’s major components, including participants, experimental task, procedure, trial duration, and initial findings.
6.1 Participants
The study included 32 international students from the University of Kobe. Due to equipment failure or data collection issues, 14 data sets ...
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