12 Key implications
As one of the primary concerns of the field of entrepreneurship is to advance our understanding of the foundations of entrepreneurial thinking and behaviour (Krueger, 2015), adopting a brain-driven approach as a new paradigm to accelerate the achievement of such a goal necessitates consideration of its implications. This section discusses the conceptual, pragmatic, and ethical implications of the emergence of a brain-driven perspective in the arena of entrepreneurship.
12.1 Conceptual
The book begins by proposing the emergence of a brain-powered era of entrepreneurship, which goes beyond the concept of neuro-entrepreneur-ship (Foo et al., 2014; Krueger & Welpe, 2014; Shane et al., 2020 ...
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