13 Research and action agenda for the near future
This research agenda is based on the belief that a brain-driven approach to assessing and enhancing the practice of entrepreneurship is highly needed.
It addresses four pressing issues, all of which aim to elevate the study, teaching, and practice of entrepreneurship to the next level, the brain level. To begin, it is suggested that the scope of research topics under a brain-driven approach be expanded because decision-making is not the only topic that could be investigated using a brain-driven approach. Second, it is suggested that laboratory experimentation be expanded across business schools because it is a natural partner of neurotechnologies. Third, entrepreneurship ...
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