Never Too Old to Get Rich

Never Too Old to Get Rich

by Kerry E. Hannon
Released June 2019
Publisher(s): Wiley
ISBN: 9781119547907

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Book description

Start a successful business mid-life

When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business.

This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed.

•          Describes how you can find capital to start your own business
•          Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs
•          Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon
•          Teaches you how to start your own business

Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life. 

Table of contents

  1. Cover
  2. Foreword
  3. Acknowledgments
  4. About the Author
  5. Introduction
  6. Also by Kerry Hannon
  7. Part I Turning a Passion into a Business
    1. Chapter 1 Lights, Camera, Action
      1. Making It Work
      2. Shape Your Network
      3. Chapter Recap
    2. Chapter 2 Money Maven
      1. Bringing Empathy to the Client’s Table
      2. Making It Work
      3. Black Women Entrepreneurs: The Good and Not-So-Good News
      4. Black Women Entrepreneurs: The Revenue Lag
      5. Why So Many of the Businesses Are Micro
      6. Starting a Side Business
      7. A Lack of Resources and Mentors
      8. The Optimistic Outlook
      9. Where to Get Advice
      10. Chapter Recap
    3. Chapter 3 Military to Merlot
      1. Launching in a Male-Dominated Field
      2. Making It Work
      3. Kerry’s Blueprint for Entrepreneurs
      4. Chapter Recap
    4. Chapter 4 Cockpit to the Coffee Shop
      1. Making It Work
      2. Fear of Success, Not Failure
      3. Chapter Recap
    5. Chapter 5 Bejeweled
      1. Making It Work
      2. How to Hire Employees Wisely
      3. Chapter Recap
    6. Chapter 6 Scooting Ahead
      1. Making It Work
      2. Financing Your Start-Up
      3. Chapter Recap
    7. Chapter 7 Write Stuff
      1. Making It Work
      2. Chapter Recap
    8. Chapter 8 Horsing Around
      1. Making It Work
      2. Getting Started
      3. Chapter Recap
  8. Part II Building a Winning Senior–Junior Partnership
    1. Chapter 9 Ginning Things Up
      1. Making It Work
      2. How to Run a Family Business Successfully
      3. Chapter Recap
    2. Chapter 10 The Whole Million-Dollar Package
      1. Making It Work
      2. LendingTree’s Latest List of Places for Entrepreneurs
      3. No. 1: San Jose
      4. Chapter Recap
    3. Chapter 11 Cookie Contessas
      1. Making It Work
      2. Chapter Recap
  9. Part III The Path to Social Entrepreneurship
    1. Chapter 12 Girl Power
      1. Making It Work
      2. Chapter Recap
    2. Chapter 13 Food, Glorious Food
      1. Making It Work
      2. Chapter Recap
    3. Chapter 14 Hope in Harlem
      1. Making It Work
      2. Chapter Recap
    4. Chapter 15 The Magic of Music
      1. Making It Work
      2. Chapter Recap
  10. Part IV Winning Strategies of Female Entrepreneurs
    1. Chapter 16 Health and Happiness
      1. Making It Work
      2. Chapter Recap
    2. Chapter 17 Chilling Out
      1. When One Door Closes
      2. Family Ties
      3. Making It Work
      4. Chapter Recap
    3. Chapter 18 Design from Within
      1. Making It Work
      2. Chapter Recap
    4. Chapter 19 Nutty for Opera
      1. Making It Work
      2. Chapter Recap
    5. Chapter 20 The Holistic Path
      1. Making It Work
      2. Women Entrepreneurs: Get Certified as a Woman-Owned Business
      3. The Payoff for Getting Certified
      4. Who Qualifies for Certification
      5. 4 Major Types of Women-Owned Business Certification
      6. Federal versus State Certification
      7. Why Women Entrepreneurs over 50 Hold the Aces
      8. Starting a Beverage Company in Her 50s
      9. No Special Obstacles as Women Entrepreneurs
      10. More Capital of Their Own
      11. Launching in a Male-Dominated Field
      12. Paying It Forward
      13. Fran Hauser, Start-Up Investor and Media Executive
      14. Chapter Recap
  11. Afterword
  12. Index
  13. End User License Agreement

Product information

  • Title: Never Too Old to Get Rich
  • Author(s): Kerry E. Hannon
  • Release date: June 2019
  • Publisher(s): Wiley
  • ISBN: 9781119547907