3. Your Home on the Web Needs More Than a Welcome Mat
She’s going to check you out. At least that’s what you hope she does after meeting you at a networking event or conference. He’s going to want to learn a little more about you after a short correspondence on Twitter. He’ll look at your brief bio, and he’ll likely click a link if you include one. Where will it lead?
In Chapter 11, “Business Cards That Rock and When to Use Them,” I’ll write more about what works and what doesn’t for business cards. However, this chapter is about where that card leads a person. If your card doesn’t have information on how I can learn more about you, it defeats the purpose.