CHAPTER ONE
Managing the business
Most people start a business in order to do something that they love or to create a better lifestyle for themselves and their families. Very few people start a business because they want to ‘manage’ it but, invariably, as the business grows, that’s what they end up doing.
In this chapter we’re going to look at:
- the transition from starting to growing a business
- why purpose is important
- whether you are the right person to manage your business
- what success means to you
- setting and achieving goals.
There are two very different elements involved: the business itself which is an unfeeling entity that works on logic, and you, the business owner who, like all human beings, is a mass of contradictory emotions. ...
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