CHAPTER FOUR
Managing social media
Arguably one of the biggest disruptors in business in recent times, social networks can’t be ignored. Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google Plus and many, many more are now essential communication channels for many businesses.
If you are one of the business owners that think you don’t need to use social networks because your customers don’t use them, think again!
In this chapter we’re going to explore:
- ways to use social media for business growth
- the contradictions of social media
- the myth of numbers
- establishing trust
- how to listen to customers, competitors and more
- what the most popular platforms offer
- how to use influencers and amplifiers
- the importance of great content
- how to measure ...
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