CHAPTER SIX
Managing marketing
Marketing, along with technology, is one of the areas of business that is changing more rapidly than any other. In this chapter you’ll learn:
- what to do before you start marketing
- about marketing myths
- how to work out a marketing budget
- how to create a marketing strategy
- marketing tactics
- how to create a marketing plan
- the future of marketing.
What to do before you start marketing
Most people look to marketing as a solution when they want to grow their business, but before diving in, and especially before spending a lot of time and money, do check out other solutions first. Adjusting pricing, taking care of cash flow and improving customer service and sales techniques are all things that significantly contribute ...
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