Chapter 5
Web-Enabling the Supply Chain: An Exploratory Case Study
The College of William and Mary
INTRODUCTION
THE INTERNET HAS FUNDAMENTALLY CHANGED how businesses manage their supply chains. It has spawned tools and technologies that help the decision makers better manage customer relationships, efficiently integrate internal applications, and collaborate in real-time with trading partners. The Internet also brings with it the promise of opening supply chains to global markets and meeting and exceeding customer expectations with a very efficient use of working capital.
The Internet has also changed the role of distributors in the supply chain. From being the primary channel for product distribution for major manufacturers, they ...
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