Chapter 6
Identifying and Managing Programmatic Efficiency Differences across Technology-Based Product Development Capabilities and Uncertainty Environments
The College of William and Mary
THE MANAGEMENT OF TECHNOLOGY INVOLVES the coordination of many different functions in a rapidly evolving and uncertain environment. In this vein, a focal element in technology management is the product, that is, the development and use of technological capabilities relevant to new product development. An emerging solution to global product development is the standardization of some elements of the end product and the customization of the other elements to the target market. A general solution is achieved by maximizing the size of the common global ...
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