5 The Influence of Innovation and Marketing Capabilities on the Performance of International Businesses
A Comparison between Indigenous and Mainstream Firms in Western Canada
Introduction
The current study is positioned in the capability – performance stream of the literature. This literature builds on the resource-based view theory (Barney, 1991; Rumelt, 1991; Wernerfelt, 1984). The resource-based view theory predicts that those resources and capabilities internal to the business that are valuable, rare, and difficult to imitate are sources of sustainable competitive advantages which, in turn, create superior performance. Previous meta-analysis has demonstrated that strategic resources – capabilities are an example – positively influence ...
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