In this chapter, the author has skillfully developed analytical models for framing the narrative markets and the domain of narrative informatics. A narrative market consists of premeditated interpretive cues in strategic narratives, powerful executions by adept communication tools or media, projected reader responses, estimated cultural extrapolations, and formation of interpretive clusters. Each of these elements is explained and discussed in the chapter that eventually projects areas that need further research on cultural capital and genre production. This is a good reference for academicians, practitioners, and students.
—H. Gin Chong2
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