K. Shalini1
Review Speak
Consumption habits of consumers worldwide are changing rapidly over time. It is increasingly becoming more important to understand consumers better—not only what they consume and how they consume but also their fundamental belief systems, how beliefs shape their attitudes, and how these attitudes in turn drive their purchase decisions and consumption behavior. The depth to which a researcher can go (in terms of understanding) depends a lot on the type of data and the quality of available data. Hence, one of the key priorities for the market research industry today is identifying how to capture data more effectively from consumers.
—Dhrubojyoti Sinha2
Abstract
In the age and times of cutthroat ...
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