Practical aspects of innovation in the textile industry
S. Frumkin, S. Bradley and M. Weiss, Philadelphia University, USA
Abstract:
The process of taking an innovative apparel or textile concept and turning it into a successful product is challenging and multi-faceted. Innovation is the process of developing a product offering that more effectively satisfies the unfulfilled needs of the target market better than the competition. Furthermore, any emerging technologies must meet industry standards for safety and performance. Social networking and mass customization are effective tools to create a buzz about new products and allow consumers to provide feedback to the apparel firms on the emerging consumer trends and acceptance of their ...
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