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New Sales. Simplified.
book

New Sales. Simplified.

by MIKE WEINBERG, S. Anthony Iannarino
September 2012
Intermediate to advanced
240 pages
5h 17m
English
AMACOM
Content preview from New Sales. Simplified.

INTRODUCTION

I love sales. My passion and specialty is new business development, and nothing energizes me more than helping salespeople improve at acquiring new customers.

By day, I provide sales and sales leadership coaching to sales teams and sales managers and sales force consulting to senior executives. By night, I have been assembling my thoughts from twenty successful years in sales in order to write the book you are holding. My practice keeps me engaged with salespeople in a wide variety of businesses and I’m increasingly concerned by a disturbing trend: It seems fewer and fewer people who make a living in sales have a working knowledge of how to prospect for new business.

There are plenty of account managers and reactive-type salespeople ...

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Publisher Resources

ISBN: 9780814431771