A SUB’S GUIDE TO DESIGN AND TYPOGRAPHY
The plan of a newspaper – what it contains and the order in which it is presented – is decided by the editor in consultation with senior executives. An outline plan is initiated at an editor’s conference, held early in the day on a morning or evening paper or midweek on a Sunday or weekly, and thereafter adjusted, through informal discussions with executives, in the light of copy and picture input.
Editorial space which, as we saw, can vary day to day in response to the amount of advertising, is shown at the start of each day or week in a dummy of the paper prepared for the editor by the advertising department. ...
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