September 2011
Beginner
352 pages
7h 51m
English
Content preview from Newspaperman: Inside the News Business at The Wall Street JournalBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 14Reporters, Readers, and the Pursuit of Trust
HAROLD EVANS, the respected former editor of the Sunday Times and The Times of London and then president and publisher of Random House, once said: “Readers trust their bodies to their doctors, their children to their teachers, but they open their morning newspaper like a virgin entering the sergeant’s mess.”
Polls abound showing widespread distrust of the press. Overcoming that and earning reader trust is a never-ending battle. We took pride in a Harris Poll in August 1969 that found The Wall Street Journal was the most trusted newspaper in America. Even so, there always were readers, as well as people we had written about, who complained we had been inaccurate or unfair or biased in our ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.