CHAPTER 2

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Google, Big Data, and Hadoop

Information is the oil of the 21st century, and analytics is the combustion engine.

—Peter Sondergaard, Gartner Research, 2011

Data creation is exploding. With all the selfies and useless files people refuse to delete on the cloud. . . . The world’s data storage capacity will be overtaken. . . . Data shortages, data rationing, data black markets . . . data-geddon!

—Gavin Belson, HBOs Silicon Valley, 2015

In the history of computing, nothing has raised the profile of data processing, storage, and analytics as much as the concept of Big Data. We have considered ourselves to be an information-age society since ...

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