August 2016
Intermediate to advanced
288 pages
6h 40m
English
Content preview from Next Generation Demand Management
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Chapter 3The Data
WHAT IS BIG DATA?
Big data, what is referred to as the vast quantity of both structured and unstructured information that is now available as a result of the Internet and other sources, can be manipulated in ways never before possible, and is becoming the backbone of corporate performance and economic growth. Big data is the oil of the information economy that needs to be treated as an economic asset. If not, companies are condemned to confirm the old witticism that a skeptic knows the price of everything and the value of nothing. Yet the value of big data is not well understood.
Globally, companies are starting to realize that no matter what industry they are in, one of their most precious assets is their data. If harnessed correctly, the data can unleash new forms of economic value. However, putting a price tag on data is essential. Otherwise, the information will be undervalued, and the potential for further developing and monetizing big data may not be fully realized.
Companies are also finding that big data doesn't necessarily translate into easy success. Furthermore, there is no real means for companies to calculate the true value of their data. To further complicate this situation, according to the Wall Street Journal's technology reporter Shira Ovide, roughly 44 percent of information technology professionals surveyed recently said that they had worked on big data initiatives that were eventually scrapped or put on hold. As a result, the value of information ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.