© Butch Quinto 2020
B. QuintoNext-Generation Machine Learning with Sparkhttps://doi.org/10.1007/978-1-4842-5669-5_5

5. Recommendations

Butch Quinto1 
(1)
Carson, CA, USA
 

Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imitate their desires.

—René Girardi

Providing personalized recommendations is one of the most popular applications of machine learning. Almost every major retailer, such as Amazon, Alibaba, Walmart, and Target, provides some sort of personalized recommendation based on customer behavior. Streaming services such as Netflix, Hulu, and Spotify provide movie or music recommendations based on user tastes and preferences.

Recommendations are ...

Get Next-Generation Machine Learning with Spark: Covers XGBoost, LightGBM, Spark NLP, Distributed Deep Learning with Keras, and More now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.