Book Description
Whether you’re new to web writing, or you’re a
professional writer looking to deepen your skills, this book is for
you. You’ll learn how to write web copy that addresses your
readers’ needs and supports your business goals.
Learn from real-world examples and interviews with people who put
these ideas into action every day: Kristina Halvorson of Brain
Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy,
Gabrielle Blair of Design Mom, Mandy Brown of Editorially,
Sarah Richards of GOV.UK, and more.
Topics include:
• Write marketing copy,
interface flows, blog posts, legal policies, and emails
• Develop
behind-the-scenes documents like mission statements, survey
questions, and project briefs
• Find your voice and
adapt your tone for the situation
• Build trust and foster
relationships with readers
• Make a simple style
guide
“Writing is a skill that will hugely benefit
anyone’s career, and luckily, it’s a skill that anyone
can learn. Nicely Said is a wonderful guide to writing
clearly and concisely for the audience you’re trying to
reach. Whether you’re a professional or just getting started,
you’ll find a ton to steal from here.”
(—Austin Kleon, author of Steal Like An
Artist and Show Your Work!
"Between them, Kate and Nicole have written for many of the
web's most valuable and respected companies. Their commitment to
clarity and kindness is the result of their experience, and it
makes them extraordinary teachers."
- Erin Kissane, author of The Elements of Content
Strategy
Table of Contents
- Title Page
- Copyright Page
- Contents
- Foreword
- Style Matters
- Chapter One. What Writers Do
- Chapter Two. Get Your Bearings
- Chapter Three. Make a Plan
- Chapter Four. Writing Basics
- Chapter Five. Find Your Voice
- Chapter Six. Watch Your Tone
- Chapter Seven. Build a Community
- Chapter Eight. Sell It without Selling Out
- Chapter Nine. Touchy Subjects
- Chapter Ten. Make It Flow
- Chapter Eleven. The Revision Process
- Chapter Twelve. Style Guides
- Afterword
- Acknowledgments
- Further Reading
- Index