Nicely Said: Writing for the Web with Style and Purpose

Chapter Three. Make a Plan

Now that you understand your goals and audiences, it’s time to plan out the project. Depending on what you’re doing, a writing project can have many moving parts. If you work on a creative team or with clients, this chapter will help you collaborate with them, talk through your goals, and plan your content. If you work for yourself or as a freelancer, it will help you write practical project briefs and sketch out your writing in chunks, to create a framework for what’s ahead. You’ll learn how to:

• Clarify and summarize your project goals

• Get everyone on the same page before you start writing

• Write a project brief or communication plan

• Pick content types to help your readers

• Approach writing in a modular way ...