Chapter Seven. Build a Community

Community building is part of every writer’s job. Everything you write, from the splashy copy on your homepage to your short and sweet email replies, can help you earn trust with your readers. In the early stages, you may be more focused on building a community than anything else. It takes time to find people who share your values and want to hear from you. This chapter covers how to:

• Find and nurture your community

• Write blog posts, email newsletters, and social media posts

• Stay close to your readers through growth and change

We’ll talk about what it means to be community-minded, and why it’s important to let readers connect with each other on their own terms.

Community matters

Let’s look at the word ...

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