Chapter Ten. Make It Flow

Think about all of the actions people can take on your site. What do you ask them to do? Maybe you run a shop where customers can filter products by category, check out with a credit card, and post reviews. Or maybe you have a food blog where readers can comment on recipes, pin photos, and sign up for your newsletter. This chapter covers interface writing in detail. We’ll show you how to improve:

• Signup, payment, and subscription flows

• Forms and prompts

• Product and feature tours

• Navigation links and search filters

These are the places where you ask people to participate in what you’re doing. Your words can guide readers, bolster their decisions, and encourage them to take action. A friendly voice and clear information ...

Get Nicely Said: Writing for the Web with Style and Purpose now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.