Nicely Said: Writing for the Web with Style and Purpose

Chapter Twelve. Style Guides

So far, we’ve shared exercises for improving your writing and developing your style. But your job doesn’t end there. Share what you’ve learned so your team can preserve your hard work.

This chapter will guide you through defining your house style and teaching your team to work with it. You’ll learn how to:

• Develop and maintain a useful style guide

• Give people the tools they need to write well

• Workshop copy ideas as a group

• Evolve your house style as your company grows

These tips will help you create an environment where voice and tone are on people’s minds. Let’s work through the process of putting your style into words.

Define your style

You need a style guide. It doesn’t have to be exhaustive. We recommend ...