October 2004
Beginner
288 pages
7h 33m
English
book
Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times
by Mukul Pandya, Robbie Shell, Susan Warner, Sandeep Junnarkar, Jeffrey Brown
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7. Managing the Brand
Brand is one of those intangible assets that are vital to a company but hard to measure, like customer satisfaction and good will. Yet a number of the Top 25 leaders have been extraordinarily successful in understanding the value of their brands and leveraging them in creative, profitable ways.
Based on her ability to establish an emotional connection with her audience, Oprah Winfrey, chairman of Harpo Inc. and its group of companies, recognized early on the importance of protecting her brand, which, in her case, is herself. She resisted attempts from outsiders to license her name on a wide variety of products, choosing instead to start up her own magazine and cable television channel, among other initiatives. Richard Branson ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.