Chapter 21. The seven-step strategy process

<authorgroup>Bob Janes</authorgroup>

The business was floundering; to most outsiders it was sinking. Yet talk to anyone inside and everything was OK. Yes, there were some temporary market imbalances – but they always corrected themselves after a year or two. ‘That’s just how this industry is – it’s been that way as long as we’ve been in business’ they would say.

The task was to shift this business back on to a sound footing, to give it a sense of direction and purpose and, above all, to bring the financial results back into line. We succeeded through a two-year change programme with a number of interacting elements. This chapter covers one of the central issues – creating and sustaining a shared strategy ...

Get NLP Business Masterclass: Driving peak performance with NLP, Second edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.