No B.S. Marketing to the Affluent

No B.S. Marketing to the Affluent

by Shawn Compton, Dan S. Kennedy
Released June 2019
Publisher(s): Ascent Audio
ISBN: 9781469073835

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Video description

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. You'll also discover how to:

- Use ten surprising emotional buy triggers the affluent find irresistible

- Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable

- Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

- Apply the magic language of "membership" to any business for the affluent . . . from pizza shops and medical practices to retail stores and pet hotels

Product information

  • Title: No B.S. Marketing to the Affluent
  • Author(s): Shawn Compton, Dan S. Kennedy
  • Release date: June 2019
  • Publisher(s): Ascent Audio
  • ISBN: 9781469073835