No Bullshit Social Media

1. Ignore the Hype. Believe the Facts.

You’re afraid of social media, aren’t you? It’s okay to admit it. It’s a little terrifying to us, and we do this for a living.

A lot of businesspeople, especially C-level executives, VPs, and directors, are afraid of it because they’ve never used it. That lack of understanding breeds more contempt than familiarity because they don’t understand that it can be used for business and certainly not how it can be used for business. And then there are the common fears that creep in. “People might say something bad about my company” is a popular one. (Hint: It’s not that they might. If your product or service is such that people might say something bad about it, they already are. But by not participating in social ...