We hear all kinds of reasons from executives and business owners who don’t think they should use social media marketing. It’s a fad; it will give our customers a chance to complain about us; or our personal favorite, our customers aren’t using social media.
Gary Vaynerchuk said in his best-selling book, Crush It, “If you’re not using Twitter because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simple as that. It doesn’t matter if you think it’s stupid. It’s free communication, and there’s a crapload of users.”
The very real fact is that your customers are using social media platforms already. They are using them in staggering numbers. If your company is not using social media for marketing, ...
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