No Bullshit Social Media

5. Make Some Noise: Social Media Marketing Aids in Branding and Awareness

One of the first groups that will lay claim to social media is the marketing department. And that might not be such a bad idea. We’re both marketers by trade, so we’re going to be a little biased in our support for this argument. Even though other departments in your company could own social media, we believe the responsibility for social media across the organization belongs with marketing.

After all, social media is about communication, and that’s all marketing is, isn’t it? Most companies communicate with their customers through the following:

• TV ads

• Radio ads

• Newspaper ads

• Billboards

• Brochures

• Trade shows

• Direct mail campaigns

• Websites

A lot of companies ...