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No Bullshit Social Media by Jason Falls, Erik Deckers

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5. Make Some Noise: Social Media Marketing Aids in Branding and Awareness

After all, social media is about communication, and that’s all marketing is, isn’t it? Most companies communicate with their customers through the following:

• TV ads

• Radio ads

• Newspaper ads

• Billboards

• Brochures

• Trade shows

• Direct mail campaigns

• Websites

A lot of companies ...

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