O'Reilly logo

No Bullshit Social Media by Jason Falls, Erik Deckers

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6. It’s Your House: Social Media Marketing Protects Your Reputation

And in one, fell swoop, the chocolate giant learned what every company needs to know: Social media presents a need for a different type of crisis communications. The company created the fan page on Facebook so its fans could talk about their favorite Nestlé products and see announcements about new candies. Waking up one day to see a bombardment of complaints about unethical practices wasn’t what the company had in mind for its social media ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required