No Bullshit Social Media

11. It’s All About the Benjamins: Social Media Marketing Drives Sales

Ironic, isn’t it, that the key to selling through social media is not selling at all? Walk into the social event screaming about your products and services and you’ll be asked to leave. But listening to the conversations, assimilating into the community, and building trust and relationships over time makes you the resource those participants turn to when they’re ready to buy what you sell.

As we’ve covered in other areas, social media marketing can have an impact on your bottom line. Still, the traditional marketer in you probably wants to scream, “Just tell me how to sell stuff, already!”

Okay. We will. But we won’t do it without first making sure you’re hearing us, loud ...