If we’ve managed to inspire you to start using social media, but you’re still unsure, this is your chapter. Hopefully you can see that although social media might be a little unpredictable at times, it is possible to keep some semblance of sanity and normality while following the company’s mission and messaging standards.
We’ll admit, social media might sound like some big, Wild West free-for-all. But that does not mean your company needs to abandon its identity, history, traditions, practices, or procedures. Incorporating social media doesn’t mean you no longer have to follow the law, government regulations, or sound business practices. There are places on the Internet where it is wild, but that’s not ...
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