No Magic Bullet

Chapter 3

Step 1: Build in Accountability and Set Clear, Compelling Goals

You've got to think about “big things” while you're doing small things, so that all the small things go in the right direction.

—Alvin Toffler, author of Future Shock

Strong accountability and clear, compelling goals are critical elements for any organization that wants to get good performance from its people. Clear goals provide direction that guides action. And although managers pay lip service to the importance of accountability and clear priorities, actual results ...